by HIGH POINT — Sunbrella is launching a new collection in collaboration with textile designer Block Shop this week during High Point Market. The collection includes 12 patterns featuring eye-catching color and scale combinations.
In partnership with Rowe Furniture, Sunbrella is displaying a curated selection of styles from the Sunbrella x Block Shop collection in a window display at the Showplace entrance (211 E. Commerce Ave.) and throughout the Rowe showroom (211 E. Commerce Ave., Space 1100).
In conjunction with the collection debut, Rowe and Sunbrella will host a “Design Dialogue With Block Shop” 2-5 p.m. April 28, featuring cocktails, light bites and textiles with a special presentation moderated by Kristin Alber, founder and creative director of RestyleSource and featuring speakers from Block Shop, Rowe and Sunbrella.
Along with the Sunbrella x Block Shop launch, the performance textile maker is partnering with several other brands for events at market.
On April 26, 1:30-4 p.m., Sunbrella is part of a presentation by Coastal Living, including a pop-up bar featuring the Sunbrella Sunrise cocktail at the Universal Furniture showroom at 101 S. Hamilton St. The afternoon moves into evening with the Sunbrella x Universal Furniture Happy Hour, 4-6:30 p.m., featuring live music, custom cocktails, food and a stain bar for guests to experience the cleanability of Sunbrella performance fabrics.
Throughout the week, Sunbrella also is partnering with CR Laine Furniture for activities in its showroom space (310 N. Hamilton St.). April 25-28, the brands are providing a variety of treats and experiences in the CR Laine x Sunbrella Lounge Space, including a morning bloody mary bar with grab-and-go breakfast (9-10:30 a.m.), complimentary lunch (11 a.m.-1:30 p.m.), daily stain bar demonstrations and one-on-one training opportunities for the duration of market (9 a.m.-5 p.m.) and fresh hors d’oeuvres with a selection of hosted bar beverages daily (2-5 p.m.).
Market attendees can also see Sunbrella at the Capris Furniture showroom on the second floor of Showplace (211 E. Commerce Ave., Spaces 2300 and 2314). Capris Furniture is launching a new line of slipcovers made with Sunbrella fabrics, which are being shown at market. The space offers a hands-on experience with a wide range of indoor Sunbrella fabrics, including a 10-foot swatch station filled with dozens of patterns and colorways.
Sunbrella also is collaborating with other partners throughout market for educational presentations for designers, including in the M|T Company space at 311 N. Hamilton St. on April 23 and on April 27 at 4 p.m. in the Century space at 200 Steele.
