by NEW YORK — ChargeAfter, the embedded lending platform for point-of-sale financing, announced today it has added Bread Pay pay-over-time financing to its network of lenders. Bread Pay is offered through Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions.
This long-term agreement will enable merchants to offer their customers seamless access to Bread Pay’s suite of long- and short-term financing options through ChargeAfter’s platform. Johnson Health Tech is among the first of ChargeAfter’s merchant partners to offer Bread Pay through its platform, enabling shoppers to finance purchases of BowFlex, Schwinn Fitness, and Horizon Fitness products.
ChargeAfter’s waterfall technology enables merchants to deliver instant access to financing choices for customers across the credit spectrum. This is especially crucial for retailers and service providers that sell big-ticket items such as home improvement,
electronics, jewelry, furniture, home appliances, healthcare, and automotive. Bread Financial is offered to prime credit customers through the platform, with merchants providing fast and frictionless access to Bread Pay pay-over-time options at every point
of sale.
“We know that some big-ticket purchases can be an important decision for many consumers, and we’re committed to helping merchants offer flexible financing options to customers to make those purchases as seamless and affordable as possible,” said Rick
Cunningham, senior vice president, strategy and business development at Bread Financial. “Our data shows consumers often choose a retailer based on their financing availability when purchasing these big ticket items. By integrating Bread Pay at the point of sale through the ChargeAfter platform, we’re proud to empower consumers with greater choice and accessibility, taking the stress out of the purchasing process.”
Meidad Sharon, chief executive officer and founder of ChargeAfter added, “We are delighted that Bread Financial has joined our embedded lending network. The integration of Bread Pay products into our platform alongside a Bread Financial retail credit card offering enables merchants to seamlessly provide customers with a broader range of financing options. It is exciting to see merchants such as Johnson Health Tech enhance their prime financing offering with this product through ChargeAfter’s platform. As embedded
lending becomes the new industry standard, ChargeAfter empowers merchants to deliver personalization and choices at every point of sale, providing an instant waterfall financing solution that benefits customers, merchants, and lenders alike.”
