LC Direct expands dining furniture selection at April market

Company also adds counter- and bar-height stools to showcase with similar-style sets

HIGH POINT — Case goods resource LC Direct is expanding its dining program this market with a mix of 14 new sets along with new counter-height and bar-height seating options.

The new sets bring the total dining mix to 33 sets since the company first launched the program a year ago.

With the new additions to the line, the company also now has dining shown on all three floors of its downtown showroom at 126 S. Centennial St.

Together, they cover four distinct style categories: modern farmhouse, contemporary, casual and traditional. Groups include table and chair options along with servers.

Among the highlights are:

+ The Davos set, which features two rectangular tables, including a glass-top version with a single-pedestal, picture-frame base made with oak veneers in a Sandstone finish and a wood top rectangular table with a similar pedestal base, also made with oak veneers.

The Davos dining set by LC Direct is made with oak veneers in a Sandstone finish and features a picture-frame pedestal base.

+ The contemporary Genevieve, which includes a rectangular table with rounded edges made with split heart white oak veneers in a Caramel finish. It also has a server with drawer, door and shelf storage and linear metal accents around the sides and back of the frame that mimic the reeded detailing on the pedestal table base.

+ The modern-farmhouse-inspired Logan, which is made with split heart white oak veneers in an Antique Gray finish. The rectangular dining table and chairs also feature mortise-and-tenon-style construction details. A companion server features drawer, door and removable wine storage for shelves.

The Logan dining set is made with split heart white oak veneers in an Antique Gray finish.

+ The Mateo set has updated traditional design elements and is made with quartered okume veneers in a Vintage Leather finish. It also features a shaped faux stone double pedestal base in an Aged Ivory finish that contrasts with the darker finish on the tabletop, giving it a two-tone appearance that is replicated on the server, which features diamond-shaped faux stone doors in the Aged Ivory finish and a wood frame in the Vintage Leather finish.

Made at the Bangladesh factory of company parent Samson Holding, sets can mix on a single container shipped direct from the plant.

Table and four chair sets are targeted to retail from $999 to $1,999.

The company also has added counter-height stools and some bar- or pub-height stools for most of the sets in the dining line, allowing consumers to showcase them at a counter or bar situated near the dining table and chairs. Retailing from $149 to $199, the counter-height chair works with a kitchen counter or island and the bar-height chair works with a pub table or a bar.

Kevin Miller, vice president of sales, noted that it makes sense to add the new seating as it gives consumers the option to add complementary looks within the dining realm that are positioned near the centerpiece table, chair and side pieces. He noted that the same retail buyer that purchases the dining sets is the same buyer that purchases counter- and bar-height dining options for their stores.

“As we have talked to more and more of these types of buyers, these additions are a no-brainer for a company focused on dining,” he said, adding that “It’s easier to flow. They can mix and put it all on a container. The more related SKUs you can add on to a program, it makes it easier for the buyer.”

He added that the time is right to expand the dining assortment as “Dining is an area where consumers are spending a significant amount of their time, and we are seeing that in the way they are spending their money. People are still spending money in their homes, but very selectively.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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