Overstock.com to change its corporate name to Beyond Inc.

Company is also moving from NASDAQ to the New York Stock Exchange on Nov. 6

NEW YORK — Overstock.com is changing its corporate name to Beyond Inc. effective Nov. 6.

The company, which operates as Bed Bath & Beyond following its acquisition of the Bed Bath & Beyond brand and intellectual property on June 28, also is transferring its stock from the Nasdaq Global Market to the New York Stock Exchange and also will change its ticker symbol from OSTK to BYON.

The company added that Overstock.com Inc. will continue to trade on the NASDAQ with ticker symbol OSTK until the close of the markets on Friday, Nov. 3. Beyond Inc. will begin trading on the NYSE with ticker symbol BYON when markets open on Monday, Nov. 6. To celebrate the transfer, representatives of Beyond Inc. will ring the NYSE Opening Bell at 9:30 a.m. ET Nov. 6.

The company’s stock price rose about 4.2% to $15.95 per share following the announcement Tuesday Oct. 24.

Following this change, officials said Beyond Inc. will continue to operate its furniture and home furnishings e-commerce business under the Bed Bath & Beyond brand.

“Changing our corporate name to Beyond Inc. sets us up well for a brighter future,” said Jonathan Johnson, chief executive officer. “As we continue the process of transforming our consumer brand, our new corporate name will help us reach millions of new customers with our advantageous and differentiated, asset-light e-commerce business model. The name ‘Beyond’ emphasizes our commitment to connect new and legacy customers with a wide assortment of products and services. Since our founding in 1999, the company has focused on bringing technical expertise to e-commerce and providing a simple and easy experience for consumers and supplier partners. We expect the corporate name change to enhance the awareness of our iconic consumer brand, Bed Bath & Beyond.”

Johnson said that the company is grateful to NASDAQ for its partnership and support over the years and that the company also is “thankful to the NYSE for welcoming us to its prestigious platform. We are excited to join many of the world’s biggest consumer brands, as we begin a new chapter in our corporate transformation.”

NYSE President Lynn Martin said the organization is pleased to welcome Beyond Inc. to the New York Stock Exchange.

“Under its new name, Beyond Inc. joins a world-class community of peers in the retail space at its new listing home, where it can leverage the visibility, unmatched trading platform and other advantages only found at the NYSE,” Martin said.

Following the June 28 acquisition, Overstock was rebranded as Bed Bath & Beyond and launched bedbathandbeyond.ca (formerly known as overstock.ca) in Canada on June 29. This was followed by the launch of bedbathandbeyond.com, formerly overstock.com and the brand’s new mobile app in the U.S. on Aug. 1.

Today, the brand sells a wide mix of home products including furniture, bedding and bath, patio and outdoor furniture and rugs, tabletop and cookware, décor, storage and organization, small appliances and home improvement products, to name several core categories.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.

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