by HIGH POINT — Case goods and upholstery resource Legacy Classic / Modern said it is more than doubling the number of pieces in its easy-to-assemble Home Furniture Outfitters (HFO) line this market, bringing the total piece count to 225.
The company launched the division in April with 100 pieces of upholstery, bedroom, dining, occasional, office and accent furniture. It is adding 125 items this market across similar categories.
Geared towards omnichannel and e-commerce sales, some 85% of the line is designed to ship in small parcels direct to the consumer.
“We have launched HFO with all the major e-comm players in the home space, and initial orders have exceeded expectations,” said Neill Robinson, president and CEO. “What’s been an unexpected bonus is that larger brick and mortar retailers have been intrigued by the value of the line and are rolling it out on their floors.”
Aaron Hedges, company director of e-commerce, agreed that the line has done well with its core brick and mortar customers, in addition to omnichannel and e-commerce specialists.
Younger consumers are a main audience for the collection, including those living in small starter homes and apartments. However, the product is also designed with vacation homes and guest living quarters in mind, allowing the mix to appeal to an even broader demographic.
“Our regular customer base has seen this as a way to add a new line of starting-price-point goods for incremental sales,” Hedges said, adding that KD upholstery and dining sets are getting the most positive response thus far.
Sofas are targeted to retail from $499 to $599 and a table and four chairs, or three chairs and a bench retail from $699 to $899.
While some pieces are shown in coordinated groupings, pieces also can mix and match, including upholstered beds with various case pieces. Chairs can also mix with various dining sets.
Those items shipped via small parcel ship in 48 hours from the time of order from the company’s North Carolina warehouse. Other larger items ship in about five days.
At market this week, the additions, along with some of the inline product can be seen at the company’s showroom at 2622 Uwharrie Road in High Point.
