Lifestyle Enterprise offers new bedrooms, home entertainment consoles sourced in Turkey

The product mix represents an expansion of the company’s global sourcing footprint to Eastern Europe

HIGH POINT – Case goods importer Lifestyle Enterprise has expanded its sourcing platform once again with a mix of new bedrooms and console units sourced in Turkey, its first offering of products from that part of Eastern Europe.

This is one of six new bedrooms produced in Turkey that Lifestyle Enterprise is showing at the April High Point Market.

At the upcoming High Point Market, the company is showing six new bedrooms and six new fireplace consoles, both of which are manufactured in Turkey.

The bedrooms are largely contemporary in nature featuring clean-lined Italian-inspired designs. They also feature a mix of melamine construction and high gloss lacquer finishes, sometimes offering both design elements on a single group. Some of the panel beds also feature LED lighting behind upholstered inset panels.

The looks convey the capabilities of the Turkish furniture plants where Lifestyle is souring the mix. High quality melamines are used on drawer fronts and bed panels, while the tops of some pieces feature melamines designed to look like decorative marble.  

Bed, dresser and mirror combinations are targeted to retail from $1,299 to $1,599.

This is one of six new console units produced in Turkey that Lifestyle Enterprise is showing this coming week at market. It retails $799.

The consoles also feature clean-lined Italian-inspired contemporary design elements and are shown in a mix of white and black lacquer finishes. These retail from $799 for a unit with three doors to $999 for units featuring door storage on either side of inset fireplace units.

The move offers retailers an alternative to Asia, where container spot rates are said to still be in the $20,000-plus range. In Turkey, container rates are said to be in the $10,000 range.

The Turkish-made product also can offer lower lead times than product shipped from Asia, particularly due to issues with container availability and getting bookings on a vessel. For example, the products shipped from Turkey are expected to ship in June and hit retail as early as August.

The looks also offer a contrast to more transitional designs the company is showing from Mexico, which includes 10 new bedrooms, seven of which are veneered groups. The other three feature melamine/laminate construction.

These latter three groups fall largely within Lifestyle’s popular promotional price points.  For example, a headboard, nightstand and door and drawer storage unit with an attached mirror retails at $499. Groups featuring a headboard, nightstand and dressing table and mirror retail around $699.

The Mexico product  is expected to ship in June.

The company also is showing 10 new dining sets from China which also offer a mix of contemporary looks and mixed media elements that combine wood glass and metal bases. Expected to ship in June, these sets can retail as low as $599 for a table and four chairs, due to tariff exclusions on tables with metal bases. Others top out at around $999 for a table and four chairs.

At market, the company is showing these and various inline goods from China, Malaysia and Vietnam at its Forbidden City showroom at 320 E. Commerce Ave.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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