by Mix will include 20 new bedrooms, 20 new dining rooms and 15 new bunk beds as well as new upholstery
LAS VEGAS — At the upcoming Las Vegas Market, Furniture of America will be launching dozens of new products in sharp price points across all categories to broaden its appeal among its retail partners. The full-line resource also said it will be offering market specials throughout its 70,000-plus-square-foot showroom in B-1168.
In addition to 20 new bedrooms, the company will be showing 20 new dining rooms and 15 new bunk beds.
“FOA has always been committed to supporting its partners and we know it is even more important now during the current retail environment,” said Jodi Brookshire, corporate vice president of sales and marketing. “We started last summer with an aggressive push to make sure we had all new products shown in stock and ready to ship no later than a few weeks after market. This strategy has worked well, and we are carrying it forth in 2024 starting with the winter market.”
The company also is adding several new leather upholstery frames to its made-in-Italy Opulenza Signature collection. In addition, the company is introducing four new leather sofas outside of Opulenza consisting of two frames in top-grain leather available in two color options.
The company also will offer new pieces in its outdoor furniture category.
“There is a lot to see this January,” Brookshire added. “At FOA, we have also added a lot of industry favorite items with new, very competitive pricing which we have not offered before.”
Pricing details on the new and existing product mix will be available at market.
Brookshire added that attendees will also get a preview of the newest model within FOA’s popular youth car bed collection which will be shown in the rotating FOAVana showcase.
“This is a fun addition to the line that will evoke nostalgia for many.” Brookshire said. “We invite marketgoers to come in, have lunch or enjoy a drink and see for themselves. We will also have the NFL football games on multiple screens Sunday so that attendees won’t have to miss their playoff game while shopping.”
A customer appreciation event also will take place each day in the showroom with the Spin 2 Win contest. With a minimum order, a customer can spin a prize wheel for a chance to win a discount on their order or floor model giveaways.
“This is a fun way to give back to our customers and create a good time in the showroom as well,” Brookshire said. “Our customers are family to us, and we enjoy creating market memories with them.”
