HIGH POINT — Steven Allegrezza has been promoted to managing director of the International Home Furnishings Representatives Assn., a new position for the organization.
Formerly director of digital strategies and marketing, Allegrezza will retain responsibilities for the creation and implementation of digital events, podcasts, member training and IHFRA’s website, www.ihfra.org, but will now work closely with IHFRA’s Executive Director Ray Allegrezza on long-term, big-picture strategy and direction for the group, said IHFRA President John Pinion IV.
Bonnie Wallace, IHFRA’s operation manager, and Brandi Baker, director of membership, events and education, will now report to Steven Allegrezza.
“Since joining IHFRA last year as director of digital strategies and marketing, Allegrezza has been instrumental in taking our group to the next level in a number of key areas including digital strategies, our website, our educational webinars and much more,” Pinion said in a release.
“While the Covid-19 pandemic has caused many other entities to pull in their horns, IHFRA has actually grown our membership considerably during the pandemic as a result of a great team effort, and we are confident that as Steven brings his vision and talent to more of our future strategies, IHFRA will go nowhere but up.”
Prior to joining IHFRA, Steven Allegrezza has worked in the industry as director of e-commerce for Manwah; e-commerce development coordinator for Magnussen Home Furniture; and operations manager for Parker James, a division of Summer Classics Furniture. He also spent a number of years as a team leader for Apple.
Founded in 1934, IHFRA is the largest association dedicated to serving independent home furnishings sales representatives.