KNOXVILLE, Tenn. — Bedding producer MLily is holding a “Show Us Your Mug” social media contest “to further connect with a younger generation of consumers and highlight its products.”
The contest, which will showcase MLily’s Dream collection, is open to retailers, designers and consumers. It runs through March 8 and is in partnership with Melitta Coffee.
To enter, contestants must follow MLily’s Facebook and Instagram pages, and share a photo of themselves “enjoying their morning coffee after a great night’s sleep,” according to a release. The contestant who submits the best photo gets an MLily mattres of his or her choice, a year’s supply of Melitta Coffee and a pour-over mug. Ten runners-up will receive an MLily Harmony Cool pillow and a coffee lovers sample pack from Melitta.
The judges, a panel of executives from both company, will select the winners “based on the images that show the most creative way followers enjoy their morning coffee,” the release said.
“What is the culmination of a good night’s sleep, if not a great cup of coffee,” Stephen Chen, president and CEO of MLily USA, said. “Both of our brands share a global sponsorship with Manchester United and we thought this would be a great way to start the new year by engaging with current and future stakeholders via social media.”
Images from the contest will be shared on both companies’ social media platforms as part of the campaign. More details on how to enter will run through February on their Facebook and Instagram pages.
Knoxville, Tenn.-based Mlily USA is the North American mattress and pillow company of Rugao, China-based Healthcare Co., Ltd. Its mattresses, pillows and sleep accessories are manufactured int factories located in China, Thailand, Serbia, and Winnsboro, S.C., and sold worldwide. MLily also is a partner of Manchester United, the popular soccer team located in the United Kingdom. As part of the partnership, the company provides the team’s training complex with mattresses and other sleep products.