by At October High Point Market, the Detroit-based company launched Collected by Design with 109 pieces
HIGH POINT — At April High Point Market, one of the biggest themes across showrooms was the idea of a collected home. At October High Point Market, that idea appears to be more than a passing fad, but an approach with real staying power.
For Detroit-based Regina Andrew, known primarily for its lighting, the concept is also inspiration for a broader business strategy: expanding its furniture assortment as demand for the category grows.
The company introduced Collected by Design, a new collection featuring 109 introductions across approximately 1,500 SKUs. The collection was designed around the belief that a collected home is never created all at once but takes shape in layers with finishes that patina over time.
The launch follows a year in which Regina Andrew’s furniture sales increased 60%, according to Neil MacKenzie, the company’s chief marketing officer. He said that although furniture does not account for the majority of the company’s product assortment — lighting remains one of its biggest categories — it is significant. The growth made this a good time to expand.
MacKenzie added that more designers are looking for one-stop shops, while consumers are looking for “next-level customization” to make items feel more personal than ever. Regina Andrew’s Collected by Design collection is intended to meet both demands. Examples include expanded shade options for select lamps and a range of performance fabrics for the company’s first bed, the Emeline Bed, introduced at fall High Point Market.
Regina Andrew’s furniture expansion also comes as U.S. tariffs have prompted the company to explore opportunities to increase domestic production. Certain items in Collected by Design are made in North Carolina, including the Monroe Leather Sofa, a classic Chesterfield-inspired piece with antique brass nail heads. The collection also includes the Ziggy Ottoman, featuring three squared tiers with contrast welting, available in fabric- or leather-upholstered versions.
Materials used throughout the collection are antique natural brass, tailored linen, woven rattan and leather. According to the company, color also plays a larger role than in previous seasons, including blue and green glazes on ceramic pieces, and upholstery details such as contrast welting, plaid and stripes.
“Our founders have always loved a room that comes together a little at a time, and that philosophy influenced our approach this season,” MacKenzie said in a news release. “We’re introducing pieces that invite customization and layering, from expanded shade options and new finishes to fresh fabrics and silhouettes. These additions give our trade partners more ways to personalize a space and better support their customers.”
