Consumer Insights Now Week 5 – Which brands are top of mind for Gen Z consumers?

 

In our final installment of Consumer Insights Now, sponsored by Bread Financial, we learn that Ashley is the most recognized brand for consumers ages 18-29, followed by Ikea, Wayfair, La-Z-Boy and Amazon. Other brands including Bob’s, Pottery Barn, Rooms to Go, Lowe’s also rank in the top 10. We also learn that sustainability ranks lower in buying decisions for this age group than factors such as financing options, design, ease of assembly/maintenance and low prices. For this and more, scroll through the slides below.