Consumer Insights Now Week 3 – A look at how Gen Z consumers shop for furniture 

 

In our third installment of Consumer Insights Now, sponsored by Bread Financial, we learn that two-thirds of those surveyed in the 18-29-year-old consumer group like to shop in a physical store. However, half plan to purchase online and half plan to purchase in a physcial store. With Amazon being their top online resource for furniture, convenience, price and wide selection are the top attributes of the online shopping experience. Yet most in this age group also believe physical stores have the best quality and opportunity for seeing and feeling the furniture and visualizing it in their home. For this and more, scroll through the slides below.