by ESTILL SPRINGS, Tenn. – Factory Furniture converted 2,800 square feet of showroom space to a Bassett Design Center in February.
The gallery program is centered around Bassett’s popular, award winning True Custom TM upholstery program and its American-
crafted, solid wood BenchMade furniture. It also includes Bassett’s Magnificent Motion custom reclining upholstery along with
other collections and styles.
“The attraction to this line is the design forward styles and fabric options along with the timely special-order turnaround,” said
Amy Talley of Factory Furniture. “Also, the solid maple, oak, and cherry options that are offered in so many styles and finishes.
We take pride in offering every level of style to our customers and Bassett felt like a great option for this showroom space.”
Talley, and Orlando Carey for the opening of the Bassett Design Center at Factory Furniture in Estill Springs, Tenn.
“The partnership between Bassett and Factory Furniture has been great,” said Russell Jenkins, Bassett sales representative. “Amy and her team provide design expertise using Bassett’s custom capabilities with their customers. In the new space, Factory Furniture offers a compelling representation of the Bassett brand.”
Bassett provided a custom floor plan for Factory Furniture with a retail planning expert leading the install. It also includes branded signage, a 400 fabric and 50 leather display, and full customer collateral package.
“It’s exciting to see the momentum we are building with the rebranding of the Bassett Design Centers,” said Matt Johnson, vice president, sales at Bassett. “The BenchMade story of American craftsmanship and domestic manufacturing continues to resonate with
both our retailers and consumers.”
“We’re a third-generation business owned and operated since 1957,” Talley said. “We are excited to add the Bassett Galley to
showcase such a great line of domestic products. They will go great with our other custom lines we carry, and we are happy to
have these options for our customers.”
