by Privé will offer 26 pieces of wood furniture, upholstery and accent pieces featuring elevated designs, mixed-media materials
HIGH POINT — For many designers and upper-end retailers alike, Adriana Hoyos has long been a go-to resource for luxury looks in wood furniture and upholstery.
Now the company is stepping up its game in a way that aims to appeal to this audience even further. At the upcoming October High Point Market, it is launching a new category with a more elevated approach to forms, finishes and materials.
Privé will include 26 pieces of customizable wood furniture, upholstery and accent pieces it said cater “to the discerning, design-conscious audience seeking extraordinary craftsmanship, rare materials and heightened personalization.”
“Privé is not a collection — it’s a new category within our portfolio for customers to source exceptional furnishings,” said Adriana Hoyos, lead designer and co-founder of the brand bearing her name. “Every item is developed with attention to meticulous detailing and opportunities for customization.”
“The design philosophy behind Privé includes elevating the approach to materials, allowing us to explore rare finishes beyond our existing offering,” Hoyos added.
Company co-founder Eduardo Perez Sr. echoed these thoughts, telling Home News Now that “today, clients increasingly seek individuality, authenticity and craftsmanship over mass luxury, and Privé directly answers that demand.”
The company said designers and retailers alike will see distinct differences between Privé and the existing line with key design elements such as natural stone surfaces with unique veining, couture-inspired upholstery treatments, intricate quilting and liquid-metal finishes.
“They will be able to choose various materials that are not available on all Adriana Hoyos furnishings styles,” Perez said, noting, “There is more handwork, including for custom finish detailing, and quilting.”
The primary audience for these products, Perez noted, is the “interior designer wanting more customization options. They also serve high-end retailers offering customization.”
Products will be priced at a premium above the regular line based on components such as natural stone, or the addition of quilting to a fabric or leather.
At market, Privé will be shown in a dedicated area near the entrance to the company’s showroom in Suite 203 of 117 N. Hamilton St.
