WOBURN, Massachusetts – Top 20 bedding manufacturer Spring Air International is offering its retail partners a unique opportunity to drive away in a brand-new Tesla Model 3, win cash or free floor samples, during a promotion at the Winter Las Vegas Furniture Market.
The rules are simple. Approximately one week prior to the Las Vegas Winter Market, Spring Air will ship special invitations, including a scratch-off game piece and a vehicle key, to 6,000 of its retail partners. Recipients will be required to bring the game piece and key to Spring Air’s main showroom (A-701) to validate their entry and see what they have won. One lucky retailer will win the Tesla grand prize, but each and every retailer bringing a game piece will be eligible for other prizes like $1,000 in cash or free floor samples of the company’s most popular mattress and bedding products.
“We believe we have all the pieces in place, from products to promotions, to ensure Spring Air will be one of the busiest showrooms at the Las Vegas Winter Market,” said Nick Bates, president of Spring Air. “Retailers are hungry for products supported by marketing that attracts shoppers through their doors and gives their salespeople something to talk about when those shoppers arrive, and we’re headed to Las Vegas with the answers they need.”
Indeed, along with the Las Vegas promotion designed to increase the number of retailers walking through the doors of the showroom, Spring Air is working closely with marketing specialists on strategies designed to drive door swings in retail stores.
“Our dealers are telling us they want help with marketing and getting more customers through their doors in 2024, so we’re working with agencies on geotargeted campaigns and promotions to help our dealers in their specific markets,” Bates said. “Our goal with the Tesla giveaway is to demonstrate to the buyers coming to Market that we’re listening closely and stepping up to drive business their way.”