by HIGH POINT — Upscale motion and stationary upholstery specialist Bradington-Young is offering a dual-pronged approach to its introductions at the spring High Point Market.
The company has merchandised several new frames in both transitional as well as traditional settings, showcasing the company’s custom order capabilities of more than 175 leathers and 200 performance fabrics.
“We’re introducing several new groups this market that could be characterized ‘on the surface’ as clearly traditional or clearly transitional in styling,” said Cheryl Johnston, vice president of merchandising and product development. “By
covering them with different textile combinations from our broad assortment of leathers and performance fabrics, they take on very different personalities and can transcend style categories.
“Our retail partners can use this strategy with their customers by flooring a selection of traditional frames with more transitional covers, and vice-versa,” she added. “Today’s consumer doesn’t necessarily gravitate to one style category. In fact, we are seeing a rise in ‘individuality’ in design, with a mixing of styles and consumers opting for personal preferences versus trying to stay within the lines of one specific category. … Our products can easily transition into a variety of settings. So rather than ‘pigeon-hole’ a new frame as one style or another from the start, this strategy helps our retail and interior design partners visualize the products in ‘the best of both worlds.’”
The company is unveiling three new sofa groups this market — two stationary and one motion group in addition to two swivel chairs, two club chairs and a new executive office chair.
Highlights include:
+ The Lennon stationary group: Located at the entryway of the showroom, the Lennon sofa has a menswear feel with its inset nailhead detailing and modified roll arm that gently sweeps up to the back rail. The three-over-three silhouette is covered in a dew-drop blue, offering an updated transitional look. It is also being shown in a more traditional color story in barrel brown and millstone taupe.
+ The Brooklyn stationary group: Also making a first impression in the entry room, Brooklyn features tall, rounded, tear-drop-shaped arms. Taking design cues from the classic Chesterfield sofa style — yet modernized with a slimmer profile and clean lines — the silhouette is also covered in two options, showcasing its flexibility to transcend design styles. The first look includes a taupe and gray color story in mineral and sanctuary, while the second look is featured in mineral and citron.
+ The Benson motion group: Expanding on the recent launch of several motion groups that include the functionality of larger-scale motion pieces with a more refined footprint, the Benson features an updated traditional-style arm. The three-over-three silhouette also includes a compact reclining mechanism that allows for a 76-inch sofa length, which is ideal for smaller spaces. It is also being shown in two looks: a transitional colorway showcasing the sectional in a honey-tone leather that is paired with the coordinating sofa and recliner in deep-sea navy, and a more traditional look with the sofa in a gold-coin-brown tone, paired with deep-sea navy on the coordinating recliner.
+ The Fredrickson accent and swivel chairs: Prominently featured in the showroom in a chat pod, the Frederickson is available in both a stationary accent chair and a swivel chair. Characterized by its distinctive nailhead detailing on the outback of the chair that resembles a backbone, the chat pod will also feature a “best of both worlds” storyline. The first is a hair-on-hide look in a caramel tone with inverted leather detailing along the “backbone” and arm border, and the second look is a luxurious deep-chocolate-crocodile novelty
color story.
Bradington-Young, a division of Hooker Furnishings, is showing in the company’s newly opened showroom on the third floor of Showplace.
