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In this fifth and final installment of Consumer Insights Now, sponsored by American First Finance, we look at the customer for higher end furniture. A key takeaway is that these furniture shoppers are generally middle-aged or older (older millennials, Generation X and baby boomers) and have higher incomes ($100,000 or more). Most also plan to buy through brick-and-mortar furniture stores.
The survey also offers insights into what these consumers plan to purchase and how much they plan to spend on different items such as a sofa, a bedroom suite or a casual or formal dining set. In addition, it looks at who plans to use a designer this year, along with the need for financing on such projects. And we also offer a look at planned lighting purchases and what is driving those needs among consumers. For this and more, scroll down through the full report below.
