Simpli Home names 2 to executive positions

TORONTO, Canada—As part of an expansion of its omnichannel whole-home strategy, D2C furnishings resource Simpli Home has hired Gregory Spencer as vice president of B2B sales and RoseAnn Linder as vice president of growth. Both are new positions.

Gregory Spencer

Spencer comes to the company from Denmark-based Unique Furniture, where he was director of sales and product development. He previously was key account manager of North America for Actona Company A/S. He also previously served as business development manager for BoConcept USA, and began his career as a manufacturers sales representative for Club8 Company A/S.

The company said Spencer brings “strong experience in managing global organizations, product placement and category cultivation to Simpli Home.”

In addition to serving as an ecommerce sales, marketing and merchandising consultant for the past eight years, Linder was also previously vice president, sales and merchandising at Modloft Furniture and before that was director, e-commerce at Jaipur Rugs.

RoseAnn Linder

She also was vice president, wholesale at Bobby Berk and has held other executive sales and/or merchandising roles at LuxeYard/TradeYard, Archetype Furniture, and Linder’s Furniture/Linder’s Design to name several key positions in the industry.

Both report to Yoram Weinreich, co-president of Simpli Home.

Simpli Home was founded more than 20 years ago and started out producing and selling stylish, solid wood ready-to-assemble furniture wood directly to consumers online. It has expanded its whole home offering to include wood case goods, multi-material accent pieces, upholstered furniture, patio furniture and more. It sells these products direct to consumers on all the major online marketplaces and on its own website,

“With a modern aesthetic and a brand story of quality at value pricing, and more than 2,000 high-volume, highly sellable SKUs warehoused in the U.S., we are positioned to offer independent brick and mortar retailers real sourcing power,” Weinreich said. “To this end, we are making significant investments in talent, growing our executive team and salesforce, particularly in the merchandising and retail channels to lead our expansion and growth into an omnichannel force.”

Spencer and Linder said they were drawn to the company’s quality story and roots in solid wood furniture, “its commitment to responsible production and its highly efficient distribution model that includes warehouses on both coasts of the U.S. and furniture handcrafted in some of the best furniture factories in the world.”

“Everything is in place for Simpli Home to charge full-steam ahead—all the logistics, the marketing and the sourcing,” Spencer said. “And based on how quickly we can deliver products (furniture typically arrives within one week of order at consumers’ homes), we’re unleashing a monster in terms of product availability for direct, local warehouse and FOB shipments.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

View all posts by Thomas Russell →

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter for breaking news, special features and early access to all the industry stories that matter!

Sponsored By: