Sarreid to launch new pieces that showcase ‘cohesive whole home concept’

Home furnishings source Sarreid Ltd. will debut more than 100 exclusive designs at the upcoming High Point Market April 22-26, as part of its continuing effort to develop “a cohesive whole home concept” for buyers. New collections will be showcased in the company’s redesigned space on the third floor of the Commerce & Design building, with more items shown in full groups rather than as single items.

Sarreid Ltd. is adding the Bauhaus sideboard, a companion to its popular Bauhaus dining table.

Most new pieces, with prices and quality in the mid-upper and upper end that the company is known for, will be ready for immediate shipment, says Brad Cates, president and CEO of the Wilson, North Carolina-based company.

“The High Point Market is a critical time in the life cycle of our business. In these few precious days we have with our customers, it is imperative that we do all that we can to help satisfy their needs. Now, having a great cocktail table along with a coordinating side or console opens the door to more possibilities,” Cates says. “The Sarreid color palette allows — and even encourages — eclectic pairings to bring a room or project together. With a more intentional effort to have coordinating pieces, particularly in the occasional offering, Sarreid is poised to be an even more important resource to design and retail customers alike.”

New product highlights include:

  • Building on its legacy of mixing materials and proficiency with hand-wrought iron, Sarreid is introducing the Mykos collection, which pays tribute to a church in Greece with its beautiful marble surface. Hand-wrought iron can also be found surrounding historical parquet surfaces from reclaimed timbers in the new Castle Gate collection. 
During recent markets, the company has been expanding its bed offerings. The Madeline Bungalow poster bed features carved details.
Sarreid based the design of the Brighton counter stool on its bestselling Brighton dining chair.
  • To accomplish the goal of being a “whole home” resource, Sarreid has been introducing new bed styles at recent markets, as well as a large number of nightstands and dressers. Bed designs range from the woven leather headboard of the Vineyards king bed to the carved Madeline Bungalow poster bed.
  • Sarreid also is expanding what it says is its strongest category: dining room. The classic, comfortable Brighton dining chair has been a bestseller for the company, and it is adding a Brighton counter stool, allowing the dining room design to flow seamlessly into kitchen and bar areas. It is also adding a straight-lined Bauhaus sideboard to complement its bestselling contemporary Bauhaus dining table.
  • Texture will be a key design element in the Sarreid showroom, from dimensional carved fronts on sideboards to shagreen leather details. The company’s new Textures collection “intentionally crosses the lines of transitional and contemporary,” with skived wood panel accent areas creating a feeling of motion, exclusive hardware and contemporary exposed metal banding.
Skived wood panels and exposed metal banding lend interest to the Textures chest.

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