by HIGH POINT – The Loloi family has made a $250,000 donation to the American Home Furnishings Hall of Fame Building Fund. The Loloi Dynamic Story Wall will be located in the Celebration Hall where the industry will gather to connect, learn and honor.
The wall will feature a 25 by 13-foot digital matrix of interlaced LED screens that can be programmed with photography and videos.
“Our family is devoted to the home furnishings industry,” Amir Loloi, CEO of Loloi Rugs, said in a release. “We are passionate about the creative work that we do as a company and also that we are a fashion industry. With my two sons now involved in the business as our next leaders, we want to share our legacy with the industry that we love.
“We are supporting the Hall of Fame because it is focused on the future of the industry and where we are going. This project will provide a home that we have long needed to recognize the past and to celebrate the future. The best is yet to come and Loloi wants to play a leading role in moving our industry forward,” he says.
The project — located just one block from the IHFC at 311 S. Hamilton St. —is on schedule to open at the April 2023 High Point Market.
“This will be the industry’s home,” says Karen McNeill, CEO and chief vision officer. “The Loloi Dynamic Story Wall will enable us to host speakers and educational events in front of the big screen. It will raise the bar as the perfect backdrop for major announcements and presentations – one that this industry will come to appreciate and to wonder, “What did we do without it?”
Among the buildings features will be a two-story, Grand Story Wall, a digital matrix of videos and photography that faces the street to draw people inside. It will feature interactive exhibits, the Hall of Fame, a Women’s Center for Leadership, a Tribute Wall, an immersive theatre, Discovery exhibits, a Tell Us Your Story video booth, a library, history center, Leaders Board Room, and a coffee and cocktail bar. The exhibits are organized around four themes: the Industry, the People, the Process and the Products. Designed for flexibility, with special functions in mind, a full-service hospitality kitchen will provide comprehensive food service.
The building was designed by Freeman Kennett Architects in High Point. The exhibits are being designed by Roto, an international exhibits firm based in Columbus, Ohio.
