Booming business, supply disruptions shape performance fabric industry

Para Tempotest launched highly textural fabrics this market.

This story first appeared on our sister site Casual News Now.

HIGH POINT — At the recent ITA Showtime Market, the lingering effects of the COVID-19 pandemic continued to have an impact. While traffic at the market was thinner than a usual year—likely due to the pandemic as well as an East Coast gas shortage created by a ransomware attack on the Colonial Pipeline—fabric exhibitors still seemed upbeat about business.

“It’s been very busy,” said Jeff Jimison, national sales manager, Para Tempotest. “I thought by now it would slow down, but it hasn’t.”

But Jimison said disruptions to the supply chain—including the closure of many petrochemical plants in Texas during the February freeze that crippled much of the state—have created material shortages for companies producing solution-dyed acrylic fabrics.

“There are some fiber issues out there,” he said. “One of the chemicals used in acrylic is in short supply, so that’s having an impact.”

That said, Para brought several new outdoor fabrics to the show, carrying on the menswear influence look the company introduced in November.

“These fabrics are really textural,” said Jimison.

Outdura’s Ovation 4 book has been a hit.

Outdura also used this market to extend the rollout of the Ovation 4 collection that debuted in November. Product Manager Haynes King said the collection has been a hit, so far, especially since the demand for in-stock cut yardage is so strong right now.

“Demand is outpacing supply,” he said of the performance fabric industry. “We’re not without our challenges with yarn, but we’ve been running the mill as fast as we can.”

American Silk Mills has seen increased business this past year, as well. While the company is best known for their indoor fabrics, the outdoor-safe Enduro line has experienced major growth over the past year. 

“We’ve received 98 new placements,” said Kena Cohenour, director of design and merchandising, American Silk Mills.

One of the contributing factors to that success is the company’s pivot to virtual sales visits during the pandemic. American Silk Mills produced a virtual flip book, sending it on a flash drive as part of a package for potential customers that included fabric samples to give an idea of the hand and texture.

“We sent it out to existing customers as well as designers and potential customers,” said Cohenhour. “During a time when a lot of companies were shut down, we received new placements.”

Ultrafabrics’ Coast collection includes new neutrals, blues and greens.

Ultrafabrics also reported a boost in business for their outdoor leather products. The company launched its new Coast collection with 15 new colors this market, and Sales Manager Andy Pacuk said it, along with the company’s other performance fabrics, have been in high demand.

“The outdoor fabric business has been great,” he said. “The residential business is up, A&D is up, transportation is up. And one of the big things driving that is the cleanability of the fabric.”

The pandemic has certainly changed the performance fabric business. Stay tuned to part II of our Showtime report for insights and style news from other producers.

Jennifer Bringle

Jennifer Bringle is the executive editor of Casual News Now. She has served as editor-in-chief of Casual Living, the leading trade publication covering the outdoor furnishings and accessories industry. She also served as managing editor of Designers Today, a trade publication focused on the interior design community. Prior to that, she served as editor-in-chief of Kids Today magazine, the leading trade publication of the infant and juvenile home furnishings and accessories industry. Jennifer also has been featured on Good Morning America, The Plum and the Associated Press.  Jennifer is a 2001 graduate of North Carolina State University with a B.A. in mass communication with a minor in journalism.

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