by CANBY, Ore. — Upholstery manufacturers Stanton and Pyxd, Inc. today announced an expansion of their strategic partnership to deliver next-generation visualization tools across Stanton’s dealer network, aimed at improving merchandising quality, reducing operational friction, and accelerating online and in-store conversion.
The expanded partnership builds on Stanton’s existing adoption of Pyxd technologies, including the PyxMagic Pro visual merchandising solution.
At the center of the expansion is the launch of the Draping & Sectional Configuration Program, a new visualization and configuration system designed specifically for Stanton dealers.
The program combines PyxMagic Draping technology with an interactive sectional configurator that will be deployed across Stanton’s site but also integrated directly into dealer websites via a lightweight JavaScript and API framework.
Unlike traditional solutions that require heavy implementation and upfront cost, the program is being introduced with no setup or integration fees, enabling immediate access to enterprise-grade visualization capabilities.
Core capabilities include:
+ High-fidelity draping across Stanton upholstery collections and new introductions
+ Interactive sectional configuration with automated PDF tear sheets for consumers and sales teams
+ Full hosting, catalog management, and ongoing updates handled by Pyxd
+ Lightweight integration for rapid deployment across dealer websites
+ Stanton-backed access pricing with no setup or integration costs
The program is expected to begin rolling out to Stanton dealers in approximately three months.
“We’ve been extremely intentional about building technologies that solve real operational and merchandising challenges for furniture retailers,” said Gaurav Sethi, Co-Founder of Pyxd, Inc. “This program removes the traditional barriers of cost and complexity so Stanton dealers can immediately access a significantly higher standard of visualization capability.”
“Our goal is to equip our dealers with tools that help them sell more effectively and operate more efficiently,” said Nathan Hagglund. “This program delivers both simplicity and capability at scale across our network.”
“The future of furniture commerce is highly visual, highly configurable, and increasingly AIassisted,” said Clarence Chui. “Stanton’s willingness to deploy these capabilities across its dealer ecosystem reflects a forward-looking approach to retail enablement and sets a strong foundation for what’s next in the industry.”
