by BOSTON — Furniture retailer Wayfair Inc. said it is adding its second large-format store in Atlanta next year.
Set to open in 2026, the 150,000-square-foot location “will offer an immersive, one-stop shopping destination for furniture, home decor, housewares, appliances and home improvement essentials — all designed to inspire and elevate every home, across all styles and budgets,” the company said.
It will be located at 1801 Howell Mill Road NW at The District at Howell Mill shopping center in Atlanta’s Upper Westside neighborhood. Just off I-75, it is a short distance from Buckhead, Midtown and downtown Atlanta, offering what the company describes as “prime accessibility for both local shoppers and visitors from across the greater Atlanta area.”
“At the heart of our retail strategy is our commitment to providing customers with a seamless shopping experience, whether online or in-store,” said Liza Lefkowski, vice president of merchandising and stores at Wayfair. “We are thrilled to bring this one-of-a-kind shopping experience to the Atlanta metro area. We will offer customers an extensive selection for all styles and budgets, with our vast catalog brought to life in an inspiring and easy-to-navigate shopping experience that makes discovering the perfect pieces effortless.”
The Atlanta store is the company’s second large-format location, the first being its Wilmette, Illinois, store that opened in May 2024. Wayfair said the Wilmette store, which is also about 150,000 square feet, “has delivered outstanding results, contributing to sales from the state of Illinois growing more than 15% faster than the U.S. overall, from the store launch through the end of 2024.”
“The excitement around our first store in Wilmette exceeded expectations — from packed shopping carts in-store, to bus tours from neighboring states,” Lefkowski said. “It’s been incredible to see the enthusiasm for Wayfair in person, and we can’t wait to bring that same energy to Atlanta.”
Officials noted that new store will offer many items that can be purchased and taken home the same day. Larger items such as sofas can be delivered by Wayfair’s nearby fulfillment center in McDonough, Georgia.
The lease transaction was represented by Fraser Gough and Benton Green of Retail Planning Corp. The property is owned by JLL Income Property Trust, a division of LaSalle Investment Management, a global real estate investment firm, along with Selig Enterprises, a 108-year-old, family-owned and -operated real estate development company based in Atlanta.
