New U.S. marketing, sales arms of overseas factories emerge to serve industry retailers
Asian factories also hire key industry veterans to run these new divisions The term U.S. marketing arm is hardly anything new in the furniture industry. …
Category: Strategic partnerships
Vietnamese furniture manufacturers set their sights on Mexico
Following up on an earlier report in February on Chinese furniture manufacturers aggressively setting up production in Mexico, we turn our attention to Vietnam. Manufacturers there have …
Hooker Furniture expands Susan G. Komen licensed collection
MARTINSVILLE, VA, March 2023 – Hooker Furniture, a division of Hooker Furnishings, is expanding its licensed collection with Susan G. Komen® at the upcoming High …
City of Hope announces top sponsors for 2023 Spirit of Life Celebration set for April High Point Market
LOS ANGELES (March 16, 2023) — Renowned biomedical, treatment and research center City of Hope, in and the International Home Furnishings Industry (IHFI) proudly announced top sponsors of …
HFA launches Human Resources Portal
High Point, NC (March 1, 2023) – The Home Furnishings Association (HFA) has launched the HFA Human Resources Portal, serving the unique HR regulatory compliance needs …
BIA doubles its presence at JCPenney
NORTH BRUNSWICK, N.J. – Leading mattress manufacturer, Bedding Industries of America (BIA), has expanded its presence at JCPenney, doubling the number of retail stores carrying …
Treecraft Furniture purchase of Canal Dover seeks to grow both companies
Canal Dover will provide Treecraft added capacity, while Treecraft will offer design expertise from the hospitality sector MILLERSBURG, Ohio — With its recent acquisition of …
Gift for Life’s Home vs. Hunger team partners with World Central Kitchen to aid Turkey, Syria quake victims
February 21, 2023 — Gift for Life’s Home vs. Hunger team has launched a fundraising campaign supporting World Central Kitchen’s hunger relief efforts in Turkey and …
Purecare partners with wellness guru Dr. Andrew Weil on top-of-bed collection
PHOENIX (Jan. 13, 2023) – World-renowned integrative medicine pioneer Dr. Andrew Weil and leading wellness-focused bedding essentials manufacturer Purecare have partnered to launch the first top-of-bed collection for the …
GhostBed partners with Cozzia to launch latest innovation in mattress massage functionality
PLANTATION, Fla. – Online bed-in-a-box resource GhostBed announced it is partnering with massage chair manufacturer Cozzia to launch what it describes as “the industry’s first …
