by The Canadian furniture brand now has 2 locations in Southern California
SANTA MONICA, Calif. — Vancouver-based Sundays Furniture is expanding its U.S. retail footprint with the opening of its newest showroom in Santa Monica, California.
Opened in late June, the 2,100-square-foot showroom marks the brand’s second showroom in Southern California, following the debut of its Pasadena store in December 2025. According to a news release from Sundays, the Santa Monica showroom is intended to complement the Pasadena location by serving customers on the city’s west side.
The showroom’s interiors, designed by Barcelona-based Colapso Studio, are intended to emulate a home rather than a traditional furniture store.
“Nothing is overdone or crammed full,” said Barbora Samieian, Sundays co-founder. “It’s just bright and easy and unlike most traditional furniture stores. We build spaces you’d actually want to spend a Sunday afternoon in.”
Amid warm lighting, original artwork by artists Hanna Peterson and Toetiee is on display. The residential-style vignettes showcase the retailer’s living room, dining room and bedroom furnishings, along with lighting, linens and other decor.
Sundays launched as an e-commerce-only brand in 2019 and expanded into the U.S. in 2022. In recent years, however, Sundays has increased its investment in brick-and-mortar retail.
“Some of this started by accident,” Samieian said. “Early in the pandemic, retail spaces were flexible. We took a chance on a few pop-ups to see what would happen. It resonated more than we expected, and that’s when we realized retail wasn’t a nice-to-have for this category; it was necessary.”
Samieian said ever since, the company’s expansion strategy has remained consistent.
“Since then, every location has followed the same playbook: Prove demand with a pop-up, then commit,” Samieian added. “A pop-up tells us more about a market in a few months than any spreadsheet does, and we don’t sign a long-term lease until customer behavior confirms we should be there.”
According to the company, its showrooms are integral to its growth plans and also designed to build customer confidence in higher-consideration purchases. Examples include the company’s modular sofas, priced from $2,580 to $6,980, and its storage beds with hydraulic lift mechanisms, priced from $2,250 to $3,350.
“Once people are standing in front of the product, it does the talking,” Samieian said. “‘It’s even better in person,’ is the thing we hear most. You can’t feel the weight of a solid wood tabletop through a photo, or the smoothness of a hydraulic storage bed lifting open, or how a sofa actually holds you. That’s why our showroom teams are trained as product and design experts to create a full-service experience.”
The showroom also offers design consultations and community programming throughout the year.
“We look for markets where there’s a real community to plug into: events, partnerships, brand relationships,” Samieian said. “That inevitably generates word of mouth.”
In addition to its two showrooms in Southern California, Sundays has retail locations in New York, Vancouver and Toronto.
“One of our favorite parts of having showrooms is getting to talk to customers face-to-face,” Samieian said. “We hear what’s working, what’s not, and what people wish we made next. That kind of feedback doesn’t come through a website.”
