E-commerce giant reports net income of $15 million, compared with a net loss of $42 million the same period last year
BOSTON — In what it described as its highest revenue growth and profitability since 2021, Wayfair reported a 5% increase in net revenue and $15 million in net income for its second quarter ended June 30.
The company said that its $3.3 billion in net revenue rose $156 million, up 5% from a year earlier, while total revenue, excluding its exit from the German market, rose 6% from last year.
U.S. net revenue totaled $2.9 billion, up $144 million, or 5.5% year over year, while international revenue rose $12 million to $399 million, a 3.1% increase.
Net income was $15 million, or 11 cents per share, compared with a net loss of $42 million, or 34 cents per share, the same period last year.
Gross profit during the quarter was $984 million, or 30.1% of total net revenue, compared with $941 million, or 30.2% of net revenue, last year.

“The second quarter was a resounding success, defined by accelerating sales and share gain, in tandem with expanding profitability,” said Niraj Shah, chief executive officer, co-founder and co-chairman of Wayfair. “As we have discussed over the last few years, we can and will grow profitably, while taking significant share in the market. Year-over-year revenue growth of 6% — excluding the impact of Germany — marks the highest growth rate we have seen since early 2021. Our over 6% adjusted EBITDA margin demonstrates the significant leverage in our model, and as previewed in our investor day two years ago, is just the beginning of what we believe we can achieve over time.”
“Every dollar we spend solves for the best outcome across our customers, suppliers and Wayfair,” he added. “Two decades of this approach has taught us that building great things takes time, but when done with thought, care and prudence, can have a payoff well worth the wait. You’re seeing some of that this quarter — with years of work we’ve done leading to some of the best growth and profitability flow through our business has seen since the pandemic. We couldn’t be more excited for what lies ahead in 2025 and beyond.”
For the first half, the company reported $6 billion in net revenue, up 2.7% from $5.8 billion last year. It reported a net loss of $98 million, or 77 cents per share, compared with a loss of $290 million, or $2.39 per share, the same period a year earlier.
Gross profit was $1.82 billion, or 30.3% of total revenue, compared with $1.76 billion, or 30.1% of total revenue, in the first half of last year.
Other highlights of the second quarter were as follows:
+ Active customers totaled 21.0 million as of June 30, 2025, down 4.5% year over year.
+ LTM (last 12 month) net revenue per active customer was $572 as of June 30, 2025, up 5.9% year over year.
+ The average order value was $328 in the second quarter of 2025, compared to $313 in the second quarter of 2024.
+ Orders per customer, measured as LTM orders divided by active customers, was 1.86 for the second quarter of 2025, compared to 1.85 for the second quarter of 2024.
+ Orders delivered in the second quarter of both 2025 and 2024 were $10 million.
+ Repeat customers placed 80.7% of total orders delivered in the second quarter of 2025, compared to 81.7% in the second quarter of 2024.
+ Repeat customers placed 8.1 million orders in the second quarter of both 2025 and 2024.
+ 62.9% of total orders delivered were placed via a mobile device in the second quarter of 2025, compared to 63.7% in the second quarter of 2024.