by COVINA, Calif. — Cozzia USA, a market leader in health and wellness seating and innovation in massage technology and zero
gravity motion seating, officially launched Cozzia 24/7 E-Training, a brand-new online platform for educating and training retail sales associates, at the winter Las Vegas Market. This introduction further strengthens their commitment to outstanding customer service and the success of their retail partners and RSAs.
Cozzia USA’s new E-Training platform supplements in-person training by their sales consultants, offering unlimited accessibility. RSAs access the platform for their initial training and have unlimited ongoing access to refresh their training and knowledge at any point. The new platform ensures updates & improvements can be made in real time with the ability to “tailor” training to an individual account. This allows personalization to specifically focus only on products carried by any given retail partner if they choose.
The e-Training platform contains 18 well-structured lessons designed to provide RSAs with everything they need to strengthen their sales success and better serve the end consumer. By clicking on the “link” provided an RSA will learn key information about Cozzia USA, their commitment to health and wellness seating, the innovation that drives that process, plus how they serve the industry, customers, and consumers.
A key component of the training is to develop a deeper understanding of the health benefits associated with Cozzia USA’s advanced massage chair technology and how this knowledge will help them sell more massage chairs. There are also specific details on the features and benefits of key components for each massage chair Cozzia USA offers in an easy to understand and digest format. RSA’s also gain a better understanding regarding the level of customer service support offered to retail partners and the consumer as well as the prominent level of marketing support provided to retailers “in-store” to assist RSA’s with the sales process.
“At Cozzia USA, we recognize the importance of product knowledge in delivering an exceptional shopping experience,” said Bob Bruns, President at Cozzia USA. “Cozzia’s 24/7 E-Training ensures our retail partners, and their associates have the tools they need to confidently educate their guests on the benefits of our luxury massage chairs and advanced massage chair technology.”
True to their commitment to continuous improvement, their innovative spirit was the driving force behind the development of this new 24/7 E-Training platform. Consideration of RSAs and their schedules as well as the hectic nature of any retail environment was important during the development and construction phase.
Cozzia USA’s goals for delivery of their new training program are as follows:
+ Present succinct content in an easy-to-follow format
+ Ensure information and data is easily digestible
+ Make the platform more interactive and informational
+ Develop a platform that can be easily edited, changed and highly adaptable
+ Incorporate educational and engaging video elements
+ Utilize animation and graphics to hold attention of the RSA
+ Include check points intermittently throughout the training to evaluate the knowledge learned
+ Allow an RSA to return where they left off if interrupted and complete in multiple stages
+ Provide an official certification once an RSA completes training
Cozzia USA is also offering incentives to RSAs, including an entry to win four top-of-the-line Quantum massage chairs if they complete their online training by April 15. Individual retailers are also participating with their own store-level incentives for RSAs. This new E-Training platform has been well received by dealers as an exciting new tool for RSAs.
