In this video interview, Home News Now Editor-in-Chief Tom Russell speaks with HNN research expert Dana French on the latest Consumer Insights Now report highlighting the economy and its impact on planned furniture purchases in the second half of the year. Here French explains key findings including the categories that consumers are most likely to delay purchasing because of a host of factors ranging from inflation to competing purchases. The competition outside the furniture segment ranges from vacations and TVs to computers and home improvement projects, not to mention appliances and entertainment such as gaming systems. She also explains factors that will influence how much people spend on various categories, as some consumers are more price-driven while others are more quality-driven. Click on the link below to learn more about these and other topics and how it could impact your business moving forward.
Thomas Russell
Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.
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