TAMARAC, Fla. — City Furniture, a family-owned furniture and mattress retailer, upholstery manufacturer and one of America’s Top 30 furniture retailers, has partnered with 3D Cloud, a 3D digital asset management and product visualization solutions resource for the furniture industry.
The companies said that the collaboration represents “a significant step forward in City’s mission to deliver a differentiated customer experience.”
Starting with 3D Cloud 360 Spins and 3D Cloud WebAR, City will integrate the full suite of 3D Cloud’s visualization tools for furniture over the next six to eight months.
“3D Cloud are experts at understanding the customer’s journey and have developed best-in-class technology to help address customers’ pain points,” said Andrew Koenig, chief executive officer of City Furniture. “We’re excited to offer our customers an engaging shopping experience that seamlessly combines online and in-store elements. This partnership allows us to create a unique experience that not only attracts our customers but also guides them in making confident purchasing decisions, setting a new industry standard.”
These visualization tools will address common furniture buying questions by allowing customers to see how pieces will fit in their space and match with their existing decor. The technology aims to help customers visualize their purchases in a real-world context, while also answering critical questions about size, style and compatibility before making a decision.
After evaluating various vendors, City said they found that 3D Cloud’s extensive industry knowledge, stand-out team and innovative approach made them the ideal partner. The company added that “the professionalism, content quality and shared values of the 3D Cloud team resonated with City’s vision, ensuring a strong foundation for the partnership.”
“City’s leadership is incredibly thoughtful, with a rare ability to understand the entire customer journey,” 3D Cloud CEO and co-founder Beck Besecker told Home News Now. “They have a unique vision, recognizing the true value in every step of that journey. Today, forward-thinking retailers like City are embracing 3D as an essential cornerstone of their customer experience and marketing strategy — much like how newspaper and radio ads were vital 30 years ago, or Google ads 15 years ago. Major retailers can’t be in business without it. 3D product visualization and configuration aren’t just tools; they’re the next natural evolution in delivering an exceptional customer experience, inspiring shoppers and ensuring they find the perfect furniture the first time.”
“At 3D Cloud, we are inspired by City Furniture’s journey. City was founded by two brothers with a shared vision and grounded in service, much like our own company,” Besecker added. “We understand the importance of building on and preserving a family legacy while always looking toward the future and what’s next. This partnership embodies our mutual commitment to innovation and excellence.”
Officials also noted that through 3D Cloud’s capabilities, City will be able to create 3D content once and use it across all 3D customer experiences, adding, “The new initiatives will help the company to redefine the customer experience and to continue to grow its reputation as a leader in furniture retail innovation.”
Additionally, this technology will further enhance City’s Free Design Services, which provides one-on-one expert assistance, helping customers choose hand-picked products that match their style, space and budget. By integrating 3D Cloud’s tools, City aims to offer an even more personalized and accurate design experience, ensuring that customers feel confident and satisfied with their furniture choices.
“We are poised to create a groundbreaking hybrid approach to retail, leading the industry into the future,” Koenig said. “Our collaboration with 3D Cloud underscores our commitment to innovation and delivering next-level value to our customers.”