by LOGAN, Utah — Malouf has promoted Joel Dewberry to chief marketing officer, a new position.
Dewberry was previously Malouf’s vice president of marketing and e-commerce, a position he held for about two and a half years starting in March 2022.
Before coming to Malouf, he was vice president, global marketing and e-commerce at iFit and before that was director, marketing and product marketing and brand strategy manager at the same company. He also was previously marketing director and creative director at Dewberry Designs.
“With 24 years of experience in consumer goods, and 13 years leading direct-to-consumer and e-commerce performance, Dewberry has brought data-driven precision and creative expertise to Malouf,” the company said. “He leads their award-winning creative experts and marketing professionals in their development of engaging and effective strategies.”
The company added that his expertise lies “at the intersection of marketing, technology, and brand activations, which results in comprehensive strategies that resonate with diverse audiences. He was an early adopter of progressive marketing techniques like data science and predictive modeling, which he leverages to enhance customer engagement and fuel business expansion. Dewberry consistently surpasses revenue targets by analyzing customer and product data to execute precise marketing and product optimizations.”
In his new role, he reports to CEO Sam Malouf.
“Increasing brand recognition and consumer desire for our products is a big goal for the company,” Malouf said. “ We want customers coming into our retail partners’ stores excited and looking for Malouf products. There’s no better person to lead that than Joel Dewberry.”
Dewberry will be attending the upcoming Las Vegas Market, where the company is showing in spaces B1365, 1350 and 1345.
“I’m so excited for the growth and potential I see for Malouf,” Dewberry said. “Over the past two years, we’ve taken major strides in the marketing space, with our first national commercial and tightened focus on the customer journey. I’m stepping into this new role with a big vision for Malouf as a household name.”
