Consumer Insights Now identifies sofa, sectional buying plans in 1st half

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As with previous CIN research, upholstery reins as the top area of interest for consumers. According to our study, sponsored by Synchrony, some 36% of consumers surveyed plan to buy a sofa or sectional in the first six months of the year. The numbers also showed seating was particularly popular with young consumers, with between 38% and 47% of those surveyed looking to buy in this segment. The survey also provides a window into the preferences among consumers for motion versus stationary, leather versus fabric and whether they plan to buy in-store, or online. Read on for more insights that could help guide your business in the weeks and months ahead.

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