Consumer Insights Now research offers a window into consumer buying plans for the 1st half of 2024

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Welcome to the spring 2024 edition of Consumer Insights Now. Our latest survey, sponsored by Synchrony, reveals buying plans for furniture in the first half of 2024. In this first of six in-depth reports, we present a broad overview of purchase plans of various categories with a sample that includes men and women ages 18-74, plus a mix of generations, ethnicities and household incomes. Here, these shoppers reveal what they plan to buy, how much they plan to spend, how they plan to pay and whether they plan to shop in-store or online. It also reveals the importance of factors ranging from finance options to sustainability. Scroll down below for more details and to see if this data aligns with your own strategies to serve consumers in your respective markets.

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