CIN research offers insights into consumer design, sustainability preferences

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Our fifth and latest installment of Consumer Insights Now delves into a subject that will be top of mind at the upcoming High Point Market — design preferences among those shoppers in the market for home furnishings. Our survey sponsored by Synchrony identifies minimalist and modern farmhouse at the top of the list followed by coastal and midcentury modern. It also asks consumers whether they plan to work with a designer on their project and what factors are motivating them to do so. The report finally looks at consumers’ views of sustainability and the types of questions they are asking about the product they plan to buy. See what they have to say on this and related topics in their furniture-buying quest.  

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