by CLEVELAND, Ohio – Big Fig, the first and only mattress brand to exclusively cater to plus-sized, big and tall sleepers, announced today its partnership with eco-friendly junk removal company, LoadUp, and global reforestation non-profit organization, One Tree Planted. As part of the partnership, Big Fig will donate one tree to One Tree Planted for every Big Fig Mattress pickup performed by LoadUp.
Currently, LoadUp donates one tree to One Tree Planted for every removal they perform, so with the new Big Fig partnership, the result now means a total of two trees will be planted per every Big Fig mattress pickup!
The partnership between Big Fig, LoadUp, and One Tree Planted is a natural fit, as each company is fiercely dedicated to making the world a better place. For more than five years, Big Fig has dedicated itself to championing inclusivity and acceptance of plus-sized bodies, and earlier this year, it decided to take it one step further by launching #SeeAllOfMe, an advocacy platform focusing on sustainability, community service, and heightened visibility for marginalized communities.
“Sustainability is top of mind for us right now,” said Jeff Brown, president of Big Fig. “We build our bed frames from recycled railroad steel, but we’re always looking for ways to do more, which is why we’re so delighted to join this incredible initiative. Partnering with LoadUp and One Tree Planted allows us to give back to all communities, not just our core audience. Plus-sized or not, we’re all connected through planet Earth.”For more information on Big Fig, visit www.BigFigMattress.com.
