Many in the industry have been talking about Labor Day for weeks, even months on end, hoping for a holiday weekend extravaganza that will clear out some inventories, while also keeping furniture in the hearts and minds of consumers. That said, Home News Now surfed the web before the weekend to get a sense of what types of promotions they had in store.
Here’s a sampling of some of web and email marketing messages from retailers around the country. As expected there were plenty of deep discounts, special financing offers and other promotions such as coupons — and who doesn’t like a good coupon? — to attract customers before, during and even after the holiday weekend.
Ashley promoted its Labor Day event with everything on sale, offering up to 50% off. Mattresses also were part of the promotion.
Houston’s Gallery Furniture promoted discounts over the holiday weekend, such as this 90-inch Atlantic sofa and chair offered at 30% off.
Jerome’s Spin-To-Win special offered customers up to $150,000 in prizes, ranging from grocery gift cards to storewide shopping sprees.
Rooms To Go’s promotion featured special Labor Day coupons as seen in the specials above. Customers could get discounts and other special pricing across categories, including a three-piece upholstered queen bed for $299 and $500 off a nine-piece sectional living room package. RTG also promoted 60-month interest-free financing during the holiday period.
Bacon’s Furniture is well known for its selection of name-brand furniture. This part of its promotion offered a sale on Flexsteel, one of its important vendors.
In typical fashion, Englewood, Colo.-based American Furniture Warehouse steered clear of the word “sale,” but it’s mailer included a handful of markdown and low prices across the board including a two-piece sectional for $1,098 and a reminder that full truckloads of furniture were arriving daily.
Raymour & Flanigan offered 0% interest for 60 months as part of its Labor Day sale. It also promoted its in-stock position and ability to deliver quickly.
Here, Nebraska Furniture Mart highlighted deals of up to 60% off. Its selection includes not only furniture, but TVs and appliances.
Living Spaces’ Labor Day event included savings of up to $1,000 on mattresses.
The retailer also was one of several that has been ditching the no, interest, long-term financing for low-interest special financing outlined above. Customers can still choose shorter terms for zero interest.
Promoting “The Best Values Anywhere” Bob’s Discount Furniture had its Summer Sendoff Celebration over the weekend. Stores coast to coast not only made it fun for parents to shop with a wide array of discounts – the event was fun for kids too with food and entertainment.
Kittle’s Furniture’s Labor Day Sale had plenty of deals on many different categories. Another plus for consumers? It also had more than $14 million in stock and ready for delivery, something that was likely welcome news to most customers’ ears.
Describing its Labor Day event as the “Biggest Sale of the Year,” RC Willey encouraged customers to visit stores over the weekend, with specials available “in store only and while supplies last.”
City Furniture’s promotion offered doorbusters of up to $1,000 off. Plus free delivery was another incentive to buy for orders over $1,495.
Baer’s offered deals of 50% off the entire store, including major brands such as Tommy Bahama & Lexington. Baer’s Best Buys, along with 0% interest financing, made the deals even sweeter for customers wanting to place an order on the spot.
West Elm went with a warehouse sale and saving of up to 70%. If it looks familiar, it might be because they ran the same offering (even the same look to the message) for sister brands Pottery Barn and Williams Sonoma.
Big Lots promoted four days of deals with hundreds off certain items including this six-piece Harlow dining set above and $500 off a Broyhill Haywick sectional, discounted to $1,399.