Shuford named Market Authority board chair, Barbour named vice chair

HIGH POINT — The High Point Market Authority has named Alex Shuford, III the new chair of its board of directors.

The CEO of Rock House Farm Family of Brands and Century Furniture, Shuford has served on the HPMA board and executive committee since 2018 and will serve two years in this new role. He follows Dudley Moore, Jr., president of Otto & Moore, who served as board chair for three years and becomes immediate past chair.

Christi Barbour and Alex Shuford

In addition Christi Barbour, founder of Barbour Spangle Design, was named vice chair after serving on the board and executive committee for three years. She was previously chair of the board’s curated entertainment task force, which planned and executed the Fitz and The Tantrums concert to kick off October Market.

The leadership changes were announced at the Market Authority’s most recent board meeting during market. Outgoing immediate past chair, Jeff Scheffer, president and CEO of Universal Furniture, was recognized during the meeting for his efforts while serving on the board and executive committee for the past seven years.

“An active and engaged board is critical for the ongoing success of High Point Market and its integration into the various facets of the industry, HPMA president and CEO Tom Conley said in a release. “Especially during these challenging times, our board of directors has tirelessly navigated the Market Authority through uncharted territory and kept us moving forward. Alex and Christi will be a powerhouse team to build on the efforts of Jeff and Dudley as we focus ahead on a post-pandemic market and industry.”

The next High Point Market is scheduled for April 2-6, 2022. Registration will open in mid-January.

Clint Engel

Clint Engel is a veteran home furnishings industry journalist and executive editor of Home News Now. Please share your feedback with him at

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