Bellini Modern Living expands High Point showroom

Space in H-520 of the International Home Furnishings Center is doubling in size to show a broader mix of case goods and upholstery

HIGH POINT – Italian inspired case goods and upholstery resource Bellini Modern Living said it is doubling the size of its showroom here to showcase more of its modern case goods and leather product mix.

The company shows in space H-520 of the International Home Furnishings Center, which is increasing to 12,000 square feet, up from the previous 6,000 square feet. The expanded space will be open in time for the Oct. 16-20 High Point Market.

The Bellini Modern Casino sofa is among the products that will be showcased in the company’s newly expanded High Point showroom

In addition to new case goods and upholstery, the showroom will feature products in its new line of outdoor furniture, a new category and line inspired by outdoor Italian bistros. Among the vignettes of customizable outdoor furniture is a new collection called Italian Garden.  

The company said it also is renovating the space to better represent its European style influences, which include upholstery made with top grain leather and contemporary case goods made with fancy face veneers. In addition to new wall art, the space will display a classic 1965 Fiat in the lobby, which aims to help illustrate its European design aesthetic.

“Our vision for the new showroom is to not only highlight our exciting new products across all key categories, but to also elevate the look and feel of the space to better reflect our European-inspired product line,” said Frederik Winther, vice president of sales and marketing for Bellini. “We’re excited to welcome our customers to our new space this fall to experience our European roots and take advantage of our quick-ship program that will help fill the voids in their supply chain.”

On indoor furniture side, Bellini Modern Home is expanding its line of entertainment units and its line of premium leather upholstery.

The showroom also will feature a product mix that the company said will be in stock and available to order through its quick ship program, which the company said is available at low freight rates.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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