2025 Asia winter show circuit starts next month

Far East markets begin in Malaysia in early March and conclude with Guangzhou, China, shows later in the month

With the January Dallas, Atlanta and Las Vegas markets completed in recent weeks, another furniture show cycle will soon begin.

Starting in just a few weeks — from the first to the last week in March — the late winter/early spring series of back-to-back shows takes place in Asia.

In a previous column, we reflected on how tariffs could impact U.S. attendance at these shows and shift the focus to buyers in Asia, Europe, Australia and the Middle East.

But realizing their importance, we also understand the need to let readers know they are still taking place along with other details about these events should they still decide to attend. For some, continuing to import and buy direct from other countries will make even more sense given the additional 10% that Trump is placing on Chinese-made goods along with the threats of 25% tariffs on Mexico and China that also could impact furniture.

Below is a brief overview of each event with a link to the home page, where readers can find out how to register if they haven’t already.

Malaysian International Furniture Fair – Kuala Lumpur, Malaysia

The 31st edition of MIFF takes place March 1-4 at two venues, the Malaysia International Trade and Exhibition Centre and World Trade Centre Kuala Lumpur, with a nonstop free shuttle service available between both venues. It features a wide mix of case goods, upholstery and bedding, plus accents and accessories from more than 650 furniture manufacturers and exporters from Malaysia and other parts of the world including China, India, Indonesia, Hong Kong, Japan, South Korea, Taiwan, Thailand, Turkey, Vietnam and the U.S., to name several. It also attracts more than 19,000 visitors including more than 5,400 international visitors from 120 countries including the U.S. For more information, or to register, visit www.miff.com.my.

Export Furniture Exhibition – Kuala Lumpur, Malaysia

The 18th edition of EFE takes place March 2-5 at the Kuala Lumpur Convention Center. Spanning about 400,000 square feet, it features a wide mix of upholstery, wood furniture, accessories and accent pieces from more than 400 exhibiting manufacturers. In addition to importers and exporters, the show attracts buying agents, dealers, distributors, retailers, designers and architects from around the globe. “With its vast armory of furniture products on display, EFE is able to satisfy the tastes of visitors from all over the world,” said Desmond Tan, president of the Malaysian Furniture Council. “This too serves as a testament of the manufacturing capability and technique of our Malaysian furniture manufacturers. With such strength, Malaysia serves to become a furniture exhibition hub in our region in the foreseeable future.” ‘For more information on the show and to register, visit www.efe.my.

VIFA – Ho Chi Minh City, Vietnam

The Vietnam International Furniture & Home Accessories Fair takes place March 5-8 in about 550,000 square feet of space at two venues, the Sky Expo and the Saigon Exhibition and Convention Center, both in Ho Chi Minh City. It showcases a wide mix of case goods, upholstery and home accents and accessories and industry services from some 650 exhibitors from Vietnam and 17 other countries that will occupy about 3,500 booths between the two venues. Last year, the show attracted more than 13,000 visitors, including nearly 5,300 visitors from 72 countries including the U.S. For more information on the show and to register, visit www.vifaexpo.com.

HAWA Expo – Ho Chi Minh City, Vietnam

The Handicraft and Wood Industry Association show takes place March 5-7 at the White Palace – 588 Pham Van Dong St., Thu Duc City, Ho Chi Minh City. The show features more than 300 exhibitors showcasing their product mixes in more than 300 booths at the venue. About half of these are new exhibitors showcasing what the show calls “the finest creations from Vietnam’s manufacturing sector.” Among the core categories are bedroom furniture, dining and kitchen furniture, living room furniture, office furniture, youth bedroom furniture, outdoor and garden furniture and carpets and flooring. The event attracts about 15,000 buyers and visitors from 100 countries and regions, “making it an ideal opportunity to tap into the heart of the Asia furniture fair chain.” For more information on the show and to register, visit www.hawaexpo.com.

Philippine International Furniture Show – Manila

PIFS takes place March 6-8 in about 100,000 square feet of space at the SMX Convention Center in Manila. Celebrating its 33rd edition this year, it features 250 participating brands, many of which produce handcrafted furniture made by Filipino artisans. In addition to furniture for the home, it offers accents and home accessories also produced by craftsmen and women throughout the Philippines. “As the Philippines’ premier creative hub, we welcome international buyers, exhibitors and design enthusiasts to experience a fusion of craftsmanship and innovation,” the show said on its website. “This year, with a focus on creativity and collaboration, local artisans and global designers come together to turn raw materials into exceptional, functional works of art.” For more information and to register, visit www.pifs.ph.

IFEX – Jakarta, Indonesia

The Indonesia International Furniture Expo takes place March 6-9 at the Jakarta International Expo. With an estimated 650,000 square feet of show space, it features a wide mix of wood furniture and upholstery, along with accents and accessories from more than 500 exhibiting manufacturers. These and other products highlight the capabilities of Indonesia’s furniture industry along with its ability to work with many indigenous wood species and other natural raw materials. “Being a flagship event for the Indonesia’s furniture industry, IFEX is Indonesia’s stage to the world, strongly supported by the industry and government to facilitate furniture trade from Indonesia globally, by connecting Indonesia’s furniture and craft manufacturers and exporters to thousands of trade buyers across the globe,” the show touts on its website. “IFEX March is part of the Asia furniture show circuit. … Over the years, we have collaborated with more than 500 exhibitors who are ready to present their hard work and effort, hence making the buyer’s trip to Indonesia worthwhile with lots of fruitful transactions and networking.” For more information on the event and to register, visit www.ifexindonesia.com.

International Famous Furniture Fair – Dongguan, China

Also known as the 3F Famous Furniture Fair, the show takes place March 15-19 at the Guangdong Modern Exhibition Center in Houjie, Dongguan. Spanning about 10 exhibition halls covering more than 7 million square feet of space, it features furniture, accents and accessories from more than 1,200 exhibiting companies from in and outside China. The furniture mix includes bedroom, dining, living room, home office and home entertainment, as well as mattresses, youth furniture, lighting, rugs and outdoor furniture along with accents, lighting, accessories and other décor. It is held concurrently with the China International Furniture Machinery and Material Fair. Combined, the two events draw an estimated 350,000 visitors from China and other parts of the world. For more information and to register, visit www.gde3f.net.

Shenzhen International Furniture Exhibition & Shenzhen Creative Week – Shenzhen, China

The 40th edition of SIFE takes place March 16-19 at the Shenzhen Convention & Exhibition Center. Spanning more than 2 million square feet, the event takes place in six halls at the venue and features products from several hundred producers of bedroom, dining, living room and office furniture, as well as mattresses, home accessories and décor. A separate hall is devoted entirely to contemporary furniture while another focuses on services related to e-commerce and the supply chain. “Themed ‘Embrace Change and Innovate,’ SZCW & SIFE China 2025 is centered around the trends and innovations driving the development of China’s home furnishing industry,” the show said on its website. “This year will focus on the new sales channels/platforms that have developed in China’s home interiors industry.” For more information and to register, visit www.szcreativeweek.com.

China International Furniture Fair – Guangzhou, China

The 55th edition of CIFF takes place March 18-21 at the Canton Fair Complex and Poly World Trade Centre Expo in Pazhou, Guangzhou, China. Covering more than 8.5 million square feet of show space, it is one of the largest furniture shows in Asia and features more than 4,700 companies from China and other parts of the world. Together, these exhibitors showcase a wide range of case goods, upholstery and bedding, as well as home accents, accessories and other décor including rugs, home textiles and office and outdoor furniture. In addition, the show features contract and hospitality furniture, some of which incorporates residential design elements. A separate event is held at the same complex March 28-31 that showcases raw materials and machinery used in furniture production. Combined, the events draw more than 380,000 professional visitors from more than 200 countries and regions. For more information and to register, visit www.ciff-gz/en.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.

View all posts by Thomas Russell →

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter for breaking news, special features and early access to all the industry stories that matter!


Sponsored By: