by Pyxd Inc., a pioneer in visual merchandising technology, has launched PyxMagic, an AI-powered product photography platform purpose-built to help manufacturers and retailers accelerate time to market while reducing costs.
PyxMagic uses proprietary AI to isolate products in everyday environments, like retail floors, showrooms and warehouses. With easy-to-use tools, including web-based software and a free companion iPhone app, users create product silhouette images without expensive hardware, studio time or lengthy post-processing cycles.
The speed and convenience of PyxMagic allows businesses to create comprehensive image sets for all products, ensure product images accurately reflect all product variations, create custom visuals for promotions, and improve marketing effectiveness with unique product photography that stands out, the company said in a news release.
“Retailers and manufacturers know that their marketing channels are powered by compelling product imagery and are often frustrated by the added costs and delays when relying on professional product photography,” said Clarence Chui, co-founder and CEO of Pyxd Inc. “PyxMagic gives retailers and manufacturers the tools they need to produce professional-quality images in minutes and unlock sales and marketing efforts.”
Ideal for several verticals in retail, including home furnishings and accessories, PyxMagic facilitates the rapid production of studio-quality imagery, helping retailers enhance their online merchandising and enabling manufacturers to expedite their market launches, the company said.
“PyxMagic is truly simple to use,” said said Gaurav Sethi, co-founder of Pyxd Inc. “Quickly capture a product or small grouping using the free iPhone companion app, and PyxMagic intelligently isolates the product, adds shadows and adjusts lighting to create consistent high-quality images within minutes. By empowering businesses to produce professional-grade images effortlessly, we’re addressing real challenges that can significantly impact retailers’ and manufacturers’ bottom lines.”
