by In this latest episode of The Last Word, Home News Now Editor-at-Large Ray Allegrezza interviews the executives who turned their Ashley store network into one of the brand’s most successful licensees. Today, Malouf is chief executive officer and Rodrigues is chief operating officer. Together, they discuss how their aspirations for the business nearly 10 years ago turned into an evolution of the business that it is today.
“It’s kind of exciting to see those same conversations that we had back then are now not just coming to fruition, but we’re now in a second iteration of them,” Rodrigues said. “We’re building off them, and the seeds that were planted back then are starting to take shape. It’s been a really, really fun ride.”
Here, the execs also discuss the importance of people to any organization, but especially an organization that is built around creating a positive experience for the customer in the store and after the sale on a customer service level. Click the link below to see this and more thoughts they have to share on what’s made Broad River the success and retail giant that it is today.
