by LOGAN, Utah — At Las Vegas Market, Malouf launched a handful of exciting products, a new bundle, and updated packaging. To see a video of the new products and launches, visit here.
“Product innovation in key categories is a big focus for us. We received great feedback about these new items and will continue to invest in a strong merchandising strategy that appeals to all customers and sleep styles,” said Eric Holmstead, head of merchandising and global sourcing. “We can’t wait to see these items in stores.”
In the Malouf brand, the most exciting product preview was of the Ice Cloud Pillow, which will be available to order at the end of Q3 to capitalize on holiday shopping. The Ice Cloud combines four cooling technologies and comes in three lofts.
A new Classic Cotton Sheet set was also introduced in the Malouf sheet line-up. It has elevated packaging that matches the rest of the line but is more accessibly priced for customers who want the benefits of cotton but are not ready to invest in the premium Natural Supima Cotton Sheet Set.
The Malouf team also unveiled the all-new packaging for their line of mattress protectors, which helps educate the customer on the importance of a mattress protector. The new packaging also reduced plastic use by 90 percent.
Under the Weekender brand, they introduced a new line of sheets and a pillow with several cooling technologies. The sheet line includes a Double-Brushed Microfiber Sheet Set, a 100% Cotton Sheet Set, and a Rayon from Bamboo Blend Sheet Set. The Bamboo Charcoal Pillow with a Reversible Cooling Cover is memory foam with a bamboo charcoal infusion, plus dual cooling features on one side. It’s available in a regular pillow or a shoulder cutout. All sheet sets will be available to order at the end of Q3, but the pillow is available to order now.
Weekender also showcased their updated bundle packaging, which helps better educate customers on the products in the bundle, and the new Deluxe Bedding Bundle.
Ashlee Willes, director of marketing for Malouf, said “Las Vegas Market gives us the opportunity to meet with retail partners face to face and offer them an exceptional experience in our showroom. We offer our retail partners a suite of marketing materials that support their sales and give their customers a stellar in-store and online experience as they look to maximize their sleep.”
Malouf will also attend the Nationwide PrimeTime event in Las Vegas starting August 11, giving retail partners another chance to experience the new product launches in person. To learn more about the company’s products, contact a sales representative at 800-517-7179 or email sales@maloufhome.com.
