Industry rallies for Spirit of Life event in final weeks before annual gala at High Point Market

LOS ANGELES — In the final weeks leading up to City of Hope’s Spirit of Life awards dinner, major sponsorships and donations are growing for the industry’s flagship annual fundraiser that provides critical dollars for cancer and diabetes research and treatment.

This year’s Spirit of Life honorees are Jerry Dittmer and Tim Newlin of Flexsteel and Matt Harrison of Kuka Home. The awards gala will take place during the Spring High Point Market on Sunday, April 14, 2024, at the Sheraton Greensboro at Four Seasons.

“The more you hear more about the good things [at City of Hope], then you want to double down, you want to do more and help out any way you can,” said Newlin, vice president of strategic business development at Flexsteel.

The event committee encourages more leaders to answer the call to action and emphasizes City of Hope’s national and global impact, which has been supported by the International Home Furnishings Industry group with over $10 million since its partnership began in 1965.

Sponsors and supporters represent every part of the industry and include retailers of all sizes across the country, furniture and mattress manufacturers, and suppliers and service providers. The committee recognizes these current top sponsors:

Presenting Sponsors $100,000

+ Flexsteel

+ KUKA Home

+ Rooms To Go

Honoree Circle Sponsors $50,000

+ LS Direct

+ Samson Marketing

+ Surya

Diamond Sponsors $25,000

+ Baer’s Furniture

+ Berkshire Hathaway Group (Nebraska Furniture Mart, Jordan’s Furniture, RC Willey and Star Furniture)

+ City Furniture

+ Classic Home

+ Darvin Furniture

+ Haverty’s Furniture

+  Hooker Furnishings

+  J.B. Hunt Final Mile

+ La-Z-Boy

+ Liberty Furniture

+ Mattress Firm

+ Raymour & Flanigan

+ Tempur Sealy

Platinum Sponsors $15,000

+ JBS Couros Party


Gold Sponsors $10,000

+ Andmore

+ Ashley Furniture

+ Dufresne Spencer Group

+ Living Spaces

+ Massood Logistics

+ Nourison Home

+ STI/Revolution Fabrics

+ Uniters

+ Wayfair

+ Bill & Julia Wittenberg

Silver Sponsors $5,000


+ AICO (double, two-silver sponsor)

+ Armen Living

+ Bassett Furniture

+ BrandSource

+ Broyhill Family Foundation

+ Culp

+ Dufresne US Inc.

+ Furniture of America

+ GigaCloud Tech

+ Jackson Furniture

+ Jim Anderson Furniture

+ Brad Cofoid – KUKA

+ Leather Italia

+ Metropolitan Warehouse & Delivery

+ Murrows

+ Nice Link Home Furnishings

+ Serta Simmons Bedding

+ Vivet Inc./Markor International

For City of Hope’s past Spirit of Life awards, view the honorees here. To support or register for this event, visit For more information, contact Loren Boyko at 626-222-9764, or send an email to

To learn more about the West Coast Golf & Tennis Tournament, the industry’s other flagship fundraising event, and to register online, click here. For more information, contact Loren Boyko at 626-222-9764 or send an email to

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