Cozzia promotes Crystal and Madison Bruns to regional sales management roles

Both will continue their current roles while broadening their responsibilities to include managing independent sales reps

COVINA, Calif. — Massage chair and zero gravity seating specialist Cozzia USA has promoted Crystal Bruns to regional sales and marketing director for the East Coast and Madison Bruns to regional sales and marketing director for the West Coast.

Both are new positions and report to John Cribbs, the company’s executive vice president responsible for directing and leading sales efforts for all Cozzia’s brands.

Crystal Bruns
Madison Bruns

Crystal Bruns has been with the company for five years, most recently as director, national accounts, a role in which she handles e-commerce, events and marketing.

Madison Bruns has been with the company for seven years, most recently as national account director and media specialist. In this position she handles specialty retailers such as Relax the Back and also oversees media, social and digital-driven projects.

The company said that both will continue in their current roles, while also broadening their responsibilities to include managing independent sales representatives who are responsible for furniture direct channels.

A key goal is to foster improved communication and dissemination of information to the sales representatives who interact with current and potential customers.

The company said that the change will better support the flow of information coming back from the field to management, which it noted “will lead to better decision making, product development, customer support and have an overall positive impact on the company. Cozzia’s ultimate goal is always to better support customers, and this new structure will ensure that happens.”

“Both Madison and Crystal bring high energy and innovative ideas to our team and the company,” Cribbs said. “They have demonstrated their commitment and dedication to the success and growth of Cozzia. They both have a passion for Cozzia, our team, this industry, and most especially a passion that drives their desire to best support our customers. I am so excited about their role expansion and the future of our company with their proven track record and excitement on taking on these new responsibilities.”

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