Martin Furniture names Cheryl Whyers ebusiness, retail ecommerce manager

SAN DIEGO, Calif. — Home office, media and accent furniture specialist Martin Furniture has hired Cheryl Whyers, a digital marketing and e-commerce sales professional, to lead a newly developed e-commerce sales channel for the company.

Cheryl Whyers

Whyers has been named ebusiness and retail ecommerce manager for the company, a new position. She brings more than 20 years of experience in B2C, D2C and B2B to Martin Furniture.

She was most recently head of digital business at Digital Complete Consultancy. Before that, she was vice president, ecommerce business development at Milton Industries.

Prior to joining Milton, she was a co-founding member and partner at The Highlands Group, where she was responsible for developing the ecommerce sales and digital marketing division for that company. While there, she also worked with Martin Furniture and other clients in and outside the furniture industry.

“We had the good fortune to work with Cheryl in the past at The Highlands Group,” said Gil Martin, the founder and CEO of Martin Furniture. “She helped us in our entry into ecommerce and marketing in the past and can now help with our ebusiness as well as developing and defining our marketing standards.”

Before her nearly nine years with The Highlands Group, she worked at ACCO Brands for more than 18 years in a variety of roles including ecommerce channel manager, ecommerce marketing manager, web producer and system administrator.

“We are very excited to have Cheryl join our team,” said Dee Maas, vice president, retail sales and marketing at Martin Furniture. “Her expertise in all things digital will be a great service for us and for our retail partners.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

View all posts by Thomas Russell →

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter for breaking news, special features and early access to all the industry stories that matter!

Sponsored By: