by NEW YORK — Brand licensing and management firm Concept Marketing Group is representing The Bombay Company to develop partnerships for the creation of indoor and outdoor furniture, area rugs, decorative accessories and a host of other related home product categories.
“We are excited to offer these major home categories for licensing,” said said Kerry Glasser, founder of Concept Marketing Group. “Bombay is an opportunity for product partners to extend their market visibility and leverage Bombay’s broad-appeal to cross-generational customers who range from first-time homeowners to families.”
Bombay also is coming back to market under the new ownership of GHP Group, which sells various home decor and houseware products. GHP acquired the home furnishings brand from Hermes-Otto International in 2020.
Jack Saadeh, founder of GHP, said his company was pleased to be working with Concept Marketing Group and “we are committed to Bombay’s revival which will respect the brand’s heritage while introducing a new, more contemporary direction into various home fashions categories. As we look to new product introductions, the allocation of resources to support Bombay and our product
partners is a priority for GHP.”
The companies also said that this opportunity will bring a mix of more updated styling and finishes “at value directed pricing — while credibly spanning a wide-array of decorating options from timeless traditional to more modern aesthetics. As always, Bombay can seamlessly provide a decorating solution for every room — whether living room, dining room, bedroom, home office or outdoor.”
The company added that the Bombay brand has several key identifying aspects such as:
+ Classic aesthetics that never goes out of style
+ Warm and cozy yet sophisticated
+ Thoughtful craftsmanship
+ Unexpected details
+ Globally inspired
+ Great design and finishes at value-driven pricing
+ Family friendly
“Bombay’s mission is even more relevant today — with products designed to help customers create rooms that are affordable, comfortable and comforting — an oasis and escape from the stress of the outside world,” Glasser said.
The company also said that Bombay embraces a branding strategy “to accommodate a broad distribution model through a wide array of local and regional furniture specialty stores, department stores, catalogues and e-commerce sites.”
For more information, Glasser can be reached at KG@ConceptMarketingGroupInc.com
