by Job Title: Director of Social Media & Influencer Marketing
Company: Rooms To Go
Location: Atlanta, Georgia
Description: Rooms to Go is looking for a director of social media and influencer market who has an interest in the digital creative space and is fluent in social platforms. They also come with proven experience scaling talent and influencer capabilities for driving outsized awareness and engagement gains, as well as a unique knack for knowing what will drive interest to cut through the category clutter.
They will be able to build and grow Room To Go’s organic social community to drive brand interest and love through a strong, engaging POV. They will also understand how to identify the best creators to deliver on KPIs against reach, engagement and cost-effectiveness, taking Rooms To Go’s influencer program to the next level to drive interest, engagement and brand love with Room To Go’s target consumer.
Core Capabilities
- 8+ years of relevant professional experience in social media and influencer marketing. eCommerce experience is a plus. Furniture/high consideration product experience would be a huge plus.
- In-depth knowledge of the latest best practices, tools, and trends on social media platforms related to YouTube, Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest, Twitter, Amazon Live etc.
- Exceptional relationship management skills, able to work collaboratively with internal teams and external partners. And excellent communication skills, both verbal and written
- Comes hardwired with the ability to understand the big picture as well as nuances of all social media platforms
- Demonstrated thought leadership & compelling achievements in both paid / non-paid social media strategy
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