DANBURY, Conn. — Ethan Allen, a leading global interior design company and renowned manufacturer and retailer of quality home furnishings, has just debuted a state-of-the-art immersive Virtual Design Center.
The company’s initial launch of the Virtual Design Center experience showcases the timeless aesthetic of Ethan Allen’s vast product portfolio while fostering collaboration between the company’s world-class interior designers and clients. The Virtual Design Center will be further expanded with 75 indoor and outdoor room settings and more than 2,000 shoppable products. “Combining the personal service of our interior designers with the technology of the Virtual Design Center provides a great opportunity for timely and exceptional experience,” said Ethan Allen’s Chairman, President, and CEO Farooq Kathwari.
“The thousands of styles in our new Virtual Design Center strongly project classic design with a modern perspective, and the experience extends our commitment to combining personal interior design service with technology. It further enhances the value of our complimentary interior design service, creating even more ways for clients to collaborate with our designers.”
Clients can access the company’s furniture and accent categories while either co-browsing live with an Ethan Allen designer or browsing on their own, at their own pace. Clients can view items in 3D, read product details, share, and save item lists, and utilize web AR view in their homes, either via a QR code on their desktop or directly when browsing on a mobile device.
Ethan Allen partnered with Cambridge based company BitReel Inc. to create this state-of-the-art immersive 3D virtual experience.