by HIGH POINT – Coaster is expanding its B2C marketing initiative through a newly launched marketing program with Shoptelligence.
The company introduced the partnership at this week’s High Point Market, Don Deeds, Coaster executive vice president, sales and marketing, told Home News Now.
The partnership developed a result of Coaster’s email list which the company said has driven many leads to its dealers’ websites.
The goal of the new partnership with Shoptelligence is to convert these leads into more sales from existing shoppers.
“Our main goal it to drive customers to our retailers,” Deeds said, adding that the focus is on product that is available and in stock.
Through the program, the company said, Coaster and its dealers will co-market the company’s products to a combined Coaster and individual dealer email list. Semi-monthly emails, officials noted, will be co-branded with Coaster and the dealer to offer personalized content for the consumer, based on the items they click on shown on the dealers website. The goal is to boost sales through the distribution of these emails.
Shoptelligence collects 4% of revenue matched back to actual orders, which the company said represents a 40%-plus discount from market rates for outbound marketing. Dealers only pay for sales directly matched back to the emails sent through the program.
“Dealers maintain control over the branding, any promotions and messaging and personalized content maximizes relevancy, boosting click-through rates and sales,” Coaster said.
For more information or to sign up for the initiative click here.
