OEM Chinese upholstery maker going direct under Lakeshore Furniture brand

HIGH POINT — Lakeshore Furniture, whose parent company is a longtime OEM supplier to quality upholstery producers, is entering the U.S. market and will be showing to the retail trade here for the first time during the June High Point Market.

Lakeshore Furniture’s Night Rock power leather recliner with USB port, retailing for $899 to $999

The China-based company, with a factory in Shenzhen and two U.S. warehouses in Southern California, has taken Space 1-540 in Plaza Suites, to show about 15 frames — an assortment of leather motion and stationary upholstery, including recliners, sofas, loveseats and sectionals.

The company incorporates motion into many of its pieces and will be showing goods designed to retail primarily at middle and mid-high-end price points. “However, “We can build even higher-end pieces based on the customer’s requirements,” Kurt Behm, Lakeshore’s sales director of national accounts told Home News Now.

“Having been an OEM supplier, we are very collaborative and in tune to working with retailers on proprietary products,” he added.

A power motion section with USB for about $2,700 to $2,900

Lakeshore is owned by Kenneth Chong, president and CEO, and also the owner of parent company Wan Chong Industrial. Lakeshore’s general manager in the United States is Tam Ho.

Asked about the industry’s supply chain issues and Lakeshore’s ability to deliver, Behm said the company’s recliners are available today and its assortment of sofas, loveseats and sectionals are running about 90 days out from receipt of order.

While showing in High Point, Lakeshore will also evaluate additional OEM opportunities for the parent company, Behm said.

Take a closer look at Lakeshore’s recliner and other new product highlights for High Point Market and Premarket in our slideshow here.

A stationary living room group for $1,799 to $1,999

Clint Engel

Clint Engel is a veteran home furnishings industry journalist and executive editor of Home News Now. Please share your feedback with him at clint@homenewsnow.com

View all posts by Clint Engel →

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