PureCare launches e-learning platform for retailers

PHOENIX — Wellness-focused top-of-bed and bedding accessories maker PureCare has launched a free e-learning platform for its retail partners.

PureCare University (PCU) is an online and mobile-friendly learning platform providing a tool for sales training and development and analytics to help managers grow individual and category sales.

“With over 50 interactive lessons and more to come, retail sales associates can become fully versed on the entire PureCare product line as well as its brand values and mission, enhancing their knowledge base for better sales conversations and improved closing and attachment rates,” the company said in a release.

The e-learning tool also gives sales managers full visibility into its sales performance both across the soft goods category and on an individual RSA level, empowering them to make data-driven decisions that can impact the retailer’s bottom line.

“Learning and development has always been a key initiative for PureCare, and our ability to train remotely is imperative,” said Helena Yates, vice president of account development who leads PureCare’s learning and development efforts. “PureCare University is a robust remote training solution that matches the engagement and effectiveness of our in-store training that we’re renowned for in the category.”

PCU is customized for retailers based on their product assortment and preferences for platform activity, notifications and reports. Educational content, videos and quizzes are part of a range of training tools incorporated into the platform to accommodate all learning styles. The system also provides management reports with details such as length of time in a particular module and lesson accuracy.

“PureCare University allows us to reach thousands of retail sales associates each day and it’s exciting to help retail sales associates retain key information about our brand and products,” Yates. said. “Our approach to (learning and development) starts with e-learning but is followed by continuous education that includes a combination of traditional store visits, live virtual trainings and even phone calls most of which are truly tailored to achieve success at every level.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter for breaking news, special features and early access to all the industry stories that matter!

Sponsored By: